What is the best Customer Data Platform (CDP) Software?

Data & AnalyticsBusiness Applications Strategy

Segment16%

Bloomreach28%

Tealium AudienceStream CDP8%

Salesforce CDP36%

Adobe Real time CDP6%

Other (please comment below)3%

261 PARTICIPANTS
1.8k viewscircle icon2 Upvotescircle icon1 Comment
Sort by:
VP of Engineering2 years ago

We are actively negotiating with Salesforce Data Cloud (previously branded as CDP) and Twilio Segment. The high proportion of votes for Salesforce only surprises me in so much as there does not appear to be any peer product reviews for the product from this community (admittedly there are not many reviews at all, but Adobe RT CDP gets a couple of 4 star reviews, and yet is the poorest preforming product in the this poll).  Possibly the Product Review community cannot keep up with Salesforces constant re-branding effort (CDP to DC to Einstein Data Cloud, etc.), but it seems like there is a Salesforce fan club out there that isn't sharing product reviews.  PS similar story on G2Crowd and other peer review sites.   

Content you might like

Writing brings clarity of thought. When did you last publish a article or post to articulate learnings?

Which tech conference do you intend to attend in person next year or have already participated in this year, and what motivated your choice?

Read More Comments

We are looking into Purview for Data Catalog, Data Map capabilities. There were multiple threads ~1 year ago with less positive feedback.  Has things changed since then? Has anyone implemented in recent months and how was your experience. We are looking at data sources such as ADLS, Synapse, Power BI and number of SaaS softwares.

Read More Comments

Do you accept payments in crypto currency?

Yes, we do today.10%

No, but we plan to in the next 6 months.33%

No, but we plan to further in the future.12%

No, and we have no plans to.43%

View Results

Is user experience (UX) a strategic priority for the teams that manage and deliver your organization's employee-facing applications?

Yes76%

No22%

Other (comment below)1%

View Results