Which of the following quick wins and/or pro tips for customer data will you implement in the next 12 months?

Quick win for customer data activation - Prioritize low-hanging fruit use cases44%

Quick win for customer data collection - Use customer-directed engagement models54%

Quick win for customer data protection - Build consensus with shared assessment criteria35%

Pro tip for customer data activation - Deliver use cases in clusters30%

Pro tip for customer data collection - Experiment with digital twins of the customer20%

Pro tip for customer data protection - Deploy privacy as a differentiator16%

Something else – none of the above4%

Nothing, I’ve done all of these already2%

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Executive Partner2 years ago

Bravo!  Great session

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