To what extent does sales drive product development at your organization?
Significantly17%
Moderately52%
Somewhat25%
Not at all4%
454 PARTICIPANTS
Significantly17%
Moderately52%
Somewhat25%
Not at all4%
Currently satisfied with our level of test automation21%
Plan to start an automation project in the next 1-6 months54%
Plan to start an automation project in the next 6-12 months16%
Plan to start an automation project in 13 or more months5%
Don't know2%
No selling.
No recruiting.
No self promotion.
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In my experience, the sales feedback loop is useful for prioritization of known roadmap initiatives, but significantly less so for ideation and/or implementation decisions.