What should be your top priorities when developing a media relations strategy?

ArchitectureStrategy

Securing high-impact coverage10%

Building long-term media partnerships41%

Managing brand reputation54%

Promoting corporate social responsibility initiatives10%

Enhancing stakeholder engagement 30%

Leveraging multimedia content 10%

Focusing on crisis management 16%

Innovating with new media14%

Measuring and analyzing media impact 14%

Something else (comment below)5%

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Director of Analyst Relations in Softwarea year ago

Media relations strategy should be aligned with the company's business goals and objectives. This was not a selection. The selections were all goals themselves for the most part. The media relations strategy needs to support the overall business goals and objectives. 

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