What should be your top priorities when developing a media relations strategy?

ArchitectureStrategy

Securing high-impact coverage22%

Building long-term media partnerships50%

Managing brand reputation47%

Promoting corporate social responsibility initiatives13%

Enhancing stakeholder engagement 30%

Leveraging multimedia content 7%

Focusing on crisis management 12%

Innovating with new media18%

Measuring and analyzing media impact 19%

Something else (comment below)4%

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Director of Analyst Relations in Softwarea year ago

Media relations strategy should be aligned with the company's business goals and objectives. This was not a selection. The selections were all goals themselves for the most part. The media relations strategy needs to support the overall business goals and objectives. 

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