Does anyone have recommendations for a vendor/solution for cost effective brand awareness research? Looking to assess for B2B brand in a few large markets in NA & Europe.
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Director of Marketing in Education2 years ago
That's a pretty vague question - I think most people will agree that you need to determine what type of brand awareness you are looking for. There are design brand awareness, audience awareness, product awareness, competitor awareness, etc.
Director of Sales2 years ago
Ipsos is a very good one, and I think it can be used to majority of market researchs. Another good alternative is Qualtrics or Kantar. And of course, Gartner is very helpful too.
VP of Marketing and Retail Sales in Energy and Utilities2 years ago
Ipsos and Gartner are very good, but it depends on your aims and on the specific countries and industries. Can you specify your question further?
VP - Home & Digital Entertainment in Telecommunication2 years ago
You’ve not said what you’re looking to undertake with the awareness research.
Strong ones we’ve used in the past are of course Gartner, Ipsos and Kantar.
SG Analytics is best for cost effective brand awareness research and its a global company.