Are there any certifications that weren’t previously on your radar but have become more important to you recently?

For me, being certified in product analytics has moved from a "nice to have" to more of a requirement. Specifically, to help develop a mental foundation to set the right priorities for a product analytics strategy. Too often, the impulse with product analytics is to track everything which feels like you're accomplishing something when, in reality, you're just generating more noise. Product analytics certification prepares you to think through a strategy for product analytics so you can establish priorities up front and align the team on how to focus their efforts. 

SOC 1 type 2 have become recently important to us due to customers demand. In the past we focused primarily on SOC2 type 2, but now have extended our certification types.