How can you be a cheerleader for application modernization in an org that’s distracted by competing priorities? What is the best way to keep your project moving forward?

Alongside consistent messaging, it is beneficial to use historical examples where failure to modernize had tangible negative consequences. This can underscore the urgency and necessity of the project. Moreover, it's essential to communicate that modernization doesn't require halting all other initiatives but can be pursued iteratively. This approach allows for quick wins that demonstrate value and build trust without overwhelming the organization or requiring massive immediate changes.

Consistency in messaging is vital. It's important to remain present in discussions, reminding stakeholders of the project's goals and how current efforts align with broader organizational priorities. Adopting a mindset of seeking first to understand, then to be understood, can be particularly effective. This approach involves aligning the modernization efforts with the specific needs and priorities of different parts of the organization, thus making the initiative relevant across various domains.

The most effective strategy is to consistently communicate the cost, benefits, and risks associated with the project. It’s crucial to tell a compelling story, repeatedly if necessary, to ensure it resonates across the organization. Persistence is key; you often won't succeed the first time. Build robust partnerships across departments—like marketing, service operations, sales, and technology—to help them understand the necessity of modernization. I also emphasize the importance of projecting both short-term and long-term returns to provide visibility on the benefits to executive leaders. Additionally, addressing any risks upfront and adapting your narrative based on feedback and emerging data can help maintain momentum.