In managing costs for Data & Analytics Tools in the cloud that is subscription based, what is the generally expected annual price increase on the base subscription metric (whether on demand (capacity/compute/credits) or not)?  5-10%? or 10-15% or 15 to 20% or larger?

Hi Rosemary, you raise a good question that is hard to untangle.  I see 8 - 12% generally.  However, that sometimes comes with new products that software vendors give you for "free" and/or restrictions from previous license restrictions...  These new terms to the license typically make it very difficult to understand net new cost versus new feature costs.  I agree with Ricardo that you always have a chance to agressively negotiation a longer term at a discounted price especially near their year end...

Hi Rosemary, it strongly depends on your contract model and negotiation. In my experience, most of my contracts run a kind of 8% uplift, but I have several models where I negotiated a long term commitment (3 to 5 years) where I get rid of that and in some cases even get additional benefits. The only risk to consider here is your capacity to consume the volume negotiated.