Why is Google Cloud losing to Azure and AWS?

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Vice President - Strategy, Digital and Innovation (SDI) in Banking2 years ago

Google Cloud is facing stiff competition from Azure and AWS. According to a post on Gartner Peer Community, Google Cloud’s lack of focus due to Search and YouTube being the main revenue drivers is one of the reasons why it is losing to its competitors. However, Google Cloud has the technical expertise and engineering talent to compete with Microsoft Azure and Amazon’s AWS when it comes to cloud infrastructure, edge computing – and especially inferencing/training for machine learning models.

Vice President Information Technology in Finance (non-banking)3 years ago

The key differentiators are simplicity, customer obsession, innovation and pricing.

vp information technology in Consumer Goods3 years ago

Besides the technological differences between the 3, we could NEVER figure out how to get anything done at Google. Their model is entirely wrapped around selling compute, so any other interests you might have go out the window.

Chief Digital Officer in IT Services3 years ago

There are a few reasons why Google Cloud is losing to Azure and AWS. One reason is that Google Cloud does not have as many features and services as Azure and AWS. Additionally, Azure and AWS have more robust ecosystems of partners and third-party services. Finally, Azure and AWS have more aggressive pricing models.

Director of Engineering in Software3 years ago

For any organization, the first parameter to get on the cloud is whether their Development and Operations team can easily learn and move on the cloud or not. Then comes pricing, and flexibility. Google failed to address this whereas AWS addressed it really well and Microsoft Azure followed AWS in this. This is the major reason for Google losing to Azure and AWS.

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