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Christopher Cummings

Director of Product Management at Precisely

United StatesVerified Community Ambassador

Identified Expertise

Content Christopher is Following

Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

Sometimes

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111.8k views123 Upvotes58 Comments

Are you happy in your current role?

People & Leadership Talent Management & Performance

Yes

Unsure

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32.4k views18 Upvotes17 Comments

How do you ensure that user personas in your projects avoid unintended stereotyping, especially in a globalized market?

Christopher CummingsDirector of Product Management at Precisely7 months ago

My strategy is to 1) base personas on research, 2) focus on user motivations, challenges, and observed behaviors, and 3) revisit personas on an ongoing basis to validate they're still accurate. I know some persona approaches ...read more

541 views1 Comment

How do you decide when it’s time to pivot from an existing product strategy, and what criteria do you use to evaluate potential new directions?

Christopher CummingsDirector of Product Management at Precisely4 months ago

Primarily from the user/customer feedback!