Ambassador

David Pugh-Jones

CMO, Corpora.ai

United KingdomVerified Community Ambassador

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Content David is Following

How long have you been in your current position?

People & Leadership Talent Management & Performance

<1 year

1 - 2 years

2 - 3 years

3 - 5 years

5+ years

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9.9k views2 Upvotes3 Comments

Do you follow a standard process when evaluating alternatives?

People & Leadership Process Management

Yes

817 views

AI and Research in Marketing and Communications: How Are You Ensuring Quality and Truth Over Speed? As AI becomes embedded in our day-to-day marketing operations, from customer insight to content strategy, it’s clear we’re gaining speed and scale. But are we sacrificing veracity and quality of output in the process? One of the biggest challenges I'm seeing is the rise of hallucinated content in AI-generated research. - How do we ensure AI systems are surfacing trustworthy, contextually accurate, and well-sourced information? - Are we building enough verification layers into our AI-driven content and research workflows? - And how are you educating teams (and execs) to challenge AI outputs, rather than accept them at face value? - What frameworks, tools, or governance models have you adopted to maintain integrity and depth in AI-led research and insight creation? - Have you had success (or struggles) balancing speed vs. substance in AI-powered strategies? Your thoughts, examples, and recommendations would be incredibly valuable in helping others try to navigate this shift responsibly.

Applications & Platforms Data & Analytics

307 views2 Upvotes

According to a recent piece of research, the UK economy alone lost more than £257 billion ($327 billion) in potential output because of demotivated workers in 2023, adding to a productivity crisis that’s left the country falling behind other wealthy nations. With just one in 10 workers were classified as “engaged” at work. This isn't just aligned to the UK market and is effecting businesses across the globe, so how can companies respond and react to the 'quiet quitters' who have lost interest and passion or simply do the bare minimum to get by?

People & Leadership Management Tools

David Pugh-JonesCMO, Corpora.ai in IT Services10 months ago

Companies need to show they are invested in their employees and support them. Ensure you are not overworking them, paying them fairly, and listening to their ideas. Call out good actions when performed and do not let bad ...read more

1.1k views1 Comment

How do you ensure your customer insights tools remain aligned with how the rest of the business is evolving?

Process Management Business Applications

David Pugh-JonesCMO, Corpora.ai in IT Servicesa month ago

You need to have a KPI and a balanced scorecard indicator as well as tools, strategies, and frameworks to measure and assess the NPA – net promoter score.

The first thing is to develop the market operating model and ...read more

How do you strike a balance between personalization and privacy while maintaining customer trust?

Data Privacy Customer Relationship Management (CRM)

David Pugh-JonesCMO, Corpora.ai in IT Servicesa month ago

We use variable data in print materials and basic digital retargeting, but avoid invasive tactics. Our approach is to increase engagement without crossing privacy boundaries. We haven’t received complaints about over-personalization, ...read more