Ambassador

Karen Bannister

VP, Marketing

CanadaVerified Community Ambassador

Identified Expertise

Relationship Management1

Content Karen is Following

Which tech company would you be most proud to work at?

Culture & Values

Facebook

Google

Amazon

Tesla

Other (please comment)

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14.8k views8 Upvotes26 Comments

Which of the following VoC (voice of customer) data are most important to overall marketing strategy?

Data & Analytics Process Management

Customer interviews

Online customer surveys

Live chat

Social media

Website behavior

Recorded call data

Online customer reviews

In-person surveys

Net Promoter Score

Focus groups

Email

Dedicated feedback team

Other (comment below)

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476 views

How do you coordinate a successful customer journey across multiple business units?

Customer Relationship Management (CRM)

Karen BannisterVP, Marketing a year ago

Journey mapping is fundamental to ensure you understand all the touchpoints across each of the various departments and how that would impact the customer journey. Working cross functionally with open and transparent communication ...read more

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544 views2 Comments

In your opinion, what is one thing your organization is doing today that actively has a positive impact on customer retention? What could you be doing better?

Customer Relationship Management (CRM)

Karen BannisterVP, Marketing a year ago

From our perspective, one of the things we do well is monitor all channels. We aggregate data from our social listening, direct messaging on our social channels, and Google reviews, especially concerning the residential side ...read more

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2.9k views1 Upvote6 Comments

Karen Bannister, VP, Marketing at Centurion Asset Management Inc. | Gartner Peer Community