Identified Expertise

  1. Relationship Management5
  2. People & Leadership4
  3. Talent Management & Performance3
  4. Process Management3
  5. Disruptive & Emerging Technologies3

Content Laura is Following

Out of these, which brand has better future in AR and VR?

Disruptive & Emerging TechnologiesAugmented & Virtual Reality (AR/VR)

HTC Vive

Oculus Rift

Other

View Results
8.5k viewscircle iconLightbulb on1 Upvotecircle icon5 Comments

What is the biggest barrier to introducing more technology in classrooms, courses and companies?

Disruptive & Emerging TechnologiesCulture & Values

The software costs too much

It takes too long to set things up and getting started

There is just not enough time to introduce anything at all

It is not clear that there are any benefits for us

There is not enough good technology

View Results
9.1k viewscircle iconLightbulb on1 Upvotecircle icon9 Comments

Is anyone sending 'emergency threat notifications' to customers? If so, are they classified as transactional or promotional? Trying to adhere to the CAN-SPAM Act. 

Business RelationshipsCustomer Engagement
Laura Huggins
Laura HugginsSVP of Marketing for financial insitution in Banking2 years ago

We try to inform customers at beginning of our relationship but not with ad hoc content.

Read More Comments
1.3k viewscircle iconLightbulb on3 Upvotescircle icon3 Comments

How do you allow Macbooks in your environment? Our Marketing team requires them for the nature of their work, but IT has been reticent. I suggested leaving Macbooks off network entirely, but we still need efficient file share option and/or VPN access. What solutions have you employed?

NetworkDevice Management
Laura Huggins
Laura HugginsSVP of Marketing for financial insitution in Banking2 years ago

We do, about 5% of our 100,000 users are on MacBooks.

Lightbulb on1 circle icon2 Replies
Read More Comments
2.1k viewscircle iconLightbulb on1 Upvotecircle icon8 Comments

What are the most cost effective “go-to” brand exercises for creating a consistent and compelling brand story across activations?

Strategy & ArchitectureProcess Management
Laura Huggins
Laura HugginsSVP of Marketing for financial insitution in Banking7 months ago

First, audit what you're doing for consistency. Then, implement a content strategy. Gartner has significant resources on creating and executing upon content strategies.

Read More Comments
2.5k viewscircle iconLightbulb on1 Upvotecircle icon3 Comments

What advice do you have for peers looking to balance the need for short-term marketing agility with long-term brand consistency?

Strategy & ArchitectureProcess Management
Laura Huggins
Laura HugginsSVP of Marketing for financial insitution in Banking7 months ago
It's easy to get sucked into trends like TikTok or Instagram. Focus on connecting with audiences without compromising on mission and values. Clear communication and listening are key to maintaining long-term consistency. ...read more
Read More Comments
1.4k viewscircle iconLightbulb on1 Upvotecircle icon4 Comments
Laura Huggins, SVP of Marketing for financial insitution at Connexus Credit Union | Gartner Peer Community