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Manveer Sahota
DIRECTOR OF PRODUCT MARKETING
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Where is your company on the innovation adoption spectrum?
Innovators - we're the first to try anything new
Early adopters - few positive testimonials will convince us to try it
Early majority - when the hype begins, we want to join before our competitors
Late majority - we'll adopt it only if competitors already have
Laggards - we stick to legacy solutions more strongly than competition
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Manveer SahotaDIRECTOR OF PRODUCT MARKETING in Software2 years ago
Integrating customer feedback into our product sprints involves a dual perspective, considering input from both prospects and existing customers. It's crucial to assess whether the feedback aligns with the overall company ...read more1
What is the most accurate way to gather user/customer insights as a product marketer? What have you learned in your experiences?
Manveer SahotaDIRECTOR OF PRODUCT MARKETING in Software2 years ago
In my role as a product marketer closely collaborating with product managers, I've found the most accurate way to gather user/customer insights is through direct communication—simply talking to the customers. Identifying ...read more334 views1 Comment