Ambassador

Regina Croda

Head of Product & Brand Marketing at Pigment

United KingdomVerified Community Ambassador

Identified Expertise

Content Regina is Following

Do you have remote employees on your team?

Talent Management & Performance

Yes

135.9k views208 Upvotes65 Comments

How likely do you think it is that a four day work week will become the standard over the next 12 months?

People & Leadership Peer Insights

Inevitable

Highly likely

Somewhat likely

Somewhat unlikely

Very unlikely

Impossible

View Results

54.4k views31 Upvotes64 Comments

When recruiting field marketing, what hiring process do you follow? We currently do 1:1 with the hiring manager and cross-functional team members to assess collaboration, resourcefulness, analytical ability and strategic ability. We follow that up with a case study recreating how a field manager would build up their roadmap to match the business (pipeline) goals expected of them. Is that aligned with what others are doing? What have you seen work?

Regina CrodaHead of Product & Brand Marketing at Pigmenta year ago

In addition to the above, include key leaders in the sales team in the interview process. Understanding of the sales process and being a strong partner to the sales org are mandatory for the role.

2.9k views1 Comment

How have you defined targets and budget for a partner marketing function? We're setting up the org and I'd like to have examples of how others have set this up from the ground up and how you've defined budget and HC allocation to support the efforts according to partner tiers, etc.

Regina CrodaHead of Product & Brand Marketing at Pigmenta year ago

There are several considerations here.

First, you need to determine what your revenue target is for partnerships overall.
Second, consider the number of partners that you will need to recruit/enable to support ...read more

224 views1 Comment

How do you ensure your customer insights tools remain aligned with how the rest of the business is evolving?

Process Management Business Applications

Regina CrodaHead of Product & Brand Marketing at Pigmenta month ago

You need to have a KPI and a balanced scorecard indicator as well as tools, strategies, and frameworks to measure and assess the NPA – net promoter score.

The first thing is to develop the market operating model and ...read more

How do you strike a balance between personalization and privacy while maintaining customer trust?

Data Privacy Customer Relationship Management (CRM)

Regina CrodaHead of Product & Brand Marketing at Pigmenta month ago

We use variable data in print materials and basic digital retargeting, but avoid invasive tactics. Our approach is to increase engagement without crossing privacy boundaries. We haven’t received complaints about over-personalization, ...read more