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Ronald Dunsbergen

Communications Manager at PwC Netherlands

NetherlandsVerified Community Ambassador

Identified Expertise

Content Ronald is Following

Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

Sometimes

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111.8k views123 Upvotes58 Comments

Is AI going to affect the number of jobs in your company in the next 12 months?

Culture & Values AI & Machine Learning

Yes, more jobs created

Yes, jobs lost to AI

Other (please comment)

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53k views12 Upvotes51 Comments

As there are a lot of principle question out here about (Gen)AI, are you working in an product area where emotion and/or brand history is a large part of your legacy in marketing & communications? Like e.g. automotive industry, music / instruments,....? How is AI working for you? Curious to hear how well the language models are able to grasps that extra piece of legacy in your creations and copy writing?

I believe that up until now it is the human touch to take that into account, but do prove me wrong!

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)a year ago

As far as I'm concerned, I created and trained my own AI with chatGpt. I often use it to give myself content, but at the same time every time I create content outside, I insert it for training. I also use part of third-party ...read more

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2.1k views2 Comments

The company I work for is making a change in our intranet provider giving us the opportunity to rebrand how we promote our total rewards package to employees. Our main goal is to make sure the way the employee-facing HR information is set up in a way that makes sense to all global employees (exempt and non-exempt).

I am curious to hear what categories other companies use on their intranet for your total rewards information for employees (benefits and compensation, learning and development, performance management, recruiting, onboarding, etc.).

Feedback Employee Engagement

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)a year ago

There a lot of different ways, indeed like the categories you mention. But from an employees point of view, I personally would go for a second search angle; following life events. The HR department should be able to help ...read more

Does anyone have recommendations for the following: 1. Creative Agency - Specifically one with a strong focus on quick creative turnaround. I don't mind paying more for faster turnaround from high quality designers, the problem we keep encountering 2. Market Research - Studies: Brand Health Metrics/Market Share/Share of Voice Metrics - Vertical Specific B2B Content marketing that is academic and well researched.

Feedback Peer Insights

Ronald DunsbergenCommunications Manager at PwC Netherlands in Finance (non-banking)a year ago

Where are you based?

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