Ambassador

Sam Mahra

AVP of Student Experience Marketing and Communications at SOUTHERN NEW HAMPSHIRE UNIVERSITY

United StatesVerified Community Ambassador

Identified Expertise

Content Sam is Following

Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

Sometimes

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111.8k views123 Upvotes58 Comments

Have chatbot projects meaningfully impacted your revenue or cost?

Bots

Yes

Too early to tell

Haven't invested

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8k views2 Upvotes2 Comments

For teams using generative AI in their workflows or processes, when do you disclose that content or images were created with AI? How do you determine when customers would be receptive to AI-generated content compared to an authentic approach?

AI & Machine Learning Consulting & Professional Services

Sam MahraAVP of Student Experience Marketing and Communications at SOUTHERN NEW HAMPSHIRE UNIVERSITY in Education8 months ago

When using generative AI in workflows or processes, it's important to disclose that content or images were created with AI in instances where consumers might be misled about the authenticity of the content. Here are some ...read more

How has integrating your social media management platform with your CRM transformed your workflows or improved your customer engagement? What benefits or challenges should we consider before pursuing a similar integration?

Applications & Platforms Feedback

Sam MahraAVP of Student Experience Marketing and Communications at SOUTHERN NEW HAMPSHIRE UNIVERSITY in Education8 months ago

Integrating a social media management platform with a CRM can greatly enhance workflows and customer engagement.
Benefits
Offers a complete picture of customer interactions for personalized communication.
Enables ...read more

Is your firm capturing social media responses, such as 'likes' or emotive replies such as a happy face or a thumbs up? If so, does your firm manage these as formal records of the organization? If not, has your firm expressly decided these are not organizational records?

Sam MahraAVP of Student Experience Marketing and Communications at SOUTHERN NEW HAMPSHIRE UNIVERSITY in Education8 months ago

We have social media listening and analytics, and we are thinking of connecting it with our CRM to get a full 360-degree view of our interactions. We find the responses very indicative of individual brand sentiment, which ...read more

2.7k views1 Comment

With data indicating a decline in DEI-related job postings, what strategies can we implement to guarantee that our diversity, equity, and inclusion commitments are sustainable and not just reactive responses to social pressures?

Sam MahraAVP of Student Experience Marketing and Communications at SOUTHERN NEW HAMPSHIRE UNIVERSITY in Education7 months ago

I think reminding your organization that diversity is important for fostering innovation and attracting top talent and emphasizing that organizations that embrace diversity generally outperform those that don't. Integrating ...read more

1.5k views1 Comment