One-Minute Insights

New regulations taking effect in the U.S. mean that cybersecurity leaders could face legal liability in the event of an incident. What strategies are they using to protect themselves?

From grounded flights to stalled out supply chains, the recent CrowdStrike Windows outage caused major disruptions across the globe. Read on to find out how Gartner Peer Community members were impacted, and how they're responding.

As product departments begin turning their 2024 plans into action, they must anticipate challenges and prioritize winning business strategies. What do product leaders focus on and how have they planned for 2024?

How effectively are customer experience (CX) teams and data and analytics (D&A) functions collaborating?

What impact did economic uncertainty have on IT organizations in 2023, and how do CIOs and IT leaders plan to navigate economic challenges in 2024?

Many marketing teams have integrated generative AI as a standard technology into their toolkits. As the technology has soared and outpaced many expectations, it is critical for marketers to familiarize themselves with the technology. How are marketing leaders guiding GenAI training across their teams today?

As HR teams reflect on their 2023 successes and revisit shortcomings, insights for crafting a winning 2024 strategy emerge. Examine what strategies HR professionals will prioritize, and what business challenges they expect to face throughout the coming year.

We asked finance leaders to share their 2024 strategic priorities and plans for operational success. With general global uncertainty, how will leaders of the finance function overcome the various challenges and obstacles they may face?

Recent policy changes to third-party cookie tracking have led to a new ‘privacy-first’ digital era. Marketers are revisiting and adjusting their digital marketing strategy to comply with these changes. How have these changes already impacted marketing strategy, and how are marketers adapting?

As marketers adapt to a privacy-first digital age, old strategies and tools must be reevaluated. For years, digital marketers have relied on third-party cookies to collect data about online consumers, but new strategies are needed in the years ahead. What challenges do marketers expect they’ll need to overcome, and what tools are they adopting to adjust?

Marketing teams across organizations and industries are reflecting on their 2023 successes and revisiting their strategies for improvement. Examine how marketing teams are preparing their key strategic priorities and challenges for a successful 2024.

How are IT leaders managing cloud expenditures to prevent overruns, and are they anticipating increased spending in light of cloud resources needed for Generative AI?

How do IT organizations that have adopted Generative AI (GenAI) tools manage the training of their IT workforce?

IT and infosec teams must work together to patch security vulnerabilities. How do organizations divide responsibility and support cross-functional collaboration?

U.S. businesses are facing new regulations regarding cybersecurity that could put their CISOs at risk of liability. How many have obtained insurance coverage for these leaders?

Data and analytics (D&A) can play an important role in the overall success of an organization. What are D&A priorities for the coming year and what challenges could limit success?

Building a DEI strategy that effectively delivers on its promise of inclusion can be challenging. However, spending the time developing a successful approach will ensure the benefits of DEI are not lost. What resources are HR leaders providing to employees to build an inclusive culture, and what challenges are they facing?

Cybersecurity employees face myriad internal and external pressures that can lead to burnout. What are the consequences of employee burnout and how are leaders reducing this risk?

How do software teams plan to scale up their productivity? Keep reading to find out more about their goals and how they intend to increase their output.

How many software teams are planning to downsize, and how do leaders plan to maintain their team’s output in the face of staff and budget cuts?

Effective succession strategies maintain business continuity during periods of leadership transition. How do HR professionals build effective strategies? Where can they improve?

As organizations reshape their legal workflows, the integration of generative AI (GenAI) emerges as a transformative force. How do organizations use GenAI on their legal teams?

Looking into the future of the legal landscape, how important is the adoption of generative AI (GenAI) in legal departments?

Which priorities are most important to software engineering leaders in 2024? How might larger economic and talent-related trends impact departmental success? Read on to find out.

How are software engineering leaders improving developer experience in their organizations? Find out which steps have been most successful.

With 2024 in view, what key initiatives are sales organizations prioritizing to unlock success and ensure sales effectiveness?

What obstacles do sales leaders expect to encounter as they strive to achieve their 2024 goals? Explore the anticipated challenges and lessons learned in 2023.

How do organizations measure their software developer experience and what impact does it have on their developers’ day to day? Read on to find out.

What emerging analytics capabilities are currently supported by organizations’ analytics architectures and what benefits have leaders seen as a result?

With 2024 on the horizon and economic uncertainty in mind, we sought insights from IT leaders on the strategies and obstacles that will shape their IT organizations in the new year.

Software security vulnerabilities can arise from a variety of sources — especially those related to emerging tech. Read on to find out which potential risks are most concerning to tech leaders.

Mental wellness is critical to people & culture strategies today. Are employees using provided benefits, and are benefits communications effective?

Building a culture of equitability for women and gender diverse employees

Organizational Investment Strategies for Generative AI

Generative AI (GenAI) is changing the way that software engineers and developers do their work, but how are organizations managing adoption, training and governance? Read on to find out.

GenAI has been a ubiquitous topic of conversation over the past six months, but when it comes to the actual implementation, details are surprisingly sparse.

While speculation surrounds the future of AI, understood. How concerned are they about the genuine fears of CIOs are not well AI threats to jobs and society?

What will infosec departments focus on in 2024 to improve security and mitigate risks? Read on to discover tech leaders’ top strategic priorities for cybersecurity.

HR teams across organizations are utilizing generative AI (GenAI) to streamline their hiring process. From drafting job listings to screening resumes, GenAI’s applications have enhanced organizations’ recruitment strategies and shortened the time needed to close open positions. How are HR teams adapting GenAI to their personal needs, how successful have they been and what challenges are they facing?

The potential use cases for GenAI are extensive. How are leaders applying this technology in their data and analytics (D&A) function today, and how do they plan to in the future?

Innovation has always been the driving force behind successful product development. Enter GenAI, an emerging power that can reshape how products are brought to life. How can product managers harness the power of GenAI to improve the user experience and business outcomes of their offerings and drive product growth?

Getting the attention of prospects today is more challenging than ever, yet prospecting to find new leads is arguably the most critical element to the sales process. While Generative AI tools have shown vast potential, it is still a nascent technology many are navigating for the first time.

Organizations are looking to generative AI (GenAI) governance as the tech’s risks and opportunities continue to emerge. What are their strategies and how many plan to implement generative AI for security?

Marketing teams are leveraging generative AI (GenAI) to better understand their customers, create personalized content and improve workflows. Integrated alongside traditional marketing automation platforms, these GenAI tools allow marketers to develop unique marketing strategies, synthesize customer journeys and optimize results. How can marketing teams who aren’t using GenAI leverage the tool, and what applications does synthetic marketing data have in the development of customer journey mapping?

How are CIOs and IT leaders approaching 2024 planning and budgeting to account for Generative AI (GenAI) adoption within their IT organizations?

Hybrid infrastructure: Adoption, deployment, and future investment

Mapping the various stages, and touch points, along a customer's journey to a purchase decision allows organizations to better understand buyer needs, personalize content and influence the sales process.

In the ever-evolving landscape of business and technology, customer engagement stands as a pivotal factor that defines success. With the advent of AI, a new era of customer engagement has emerged. How have product management and data professionals incorporated AI into their customer engagement strategy and what benefits have they seen?

Understanding and nurturing marketing team morale is important for marketing leaders. By addressing employee concerns and priorities, marketing leaders can uplift their teams, provide a deeper sense of purpose and motivate organizational success.

Product-led sales is a rapidly growing approach to modern B2B sales where the product takes a central role in driving customer acquisition. By focusing on an accessible self-serve model and an intuitive end user experience, a product's inherent value propels the sales process forward.

With ever-shifting customer behaviors, market trends and available talent, developing today’s sales reps for tomorrow’s roles is more important than ever.

How are HR professionals managing total rewards strategy at multigenerational organizations?

Finance Compensation Strategy & Philosophy: 2023

To facilitate long term success, it’s critical for organizations to manage their brand’s image and awareness. Building a B2B brand that creates trust and drives sales is challenging, but not impossible.

As sustainability moves from buzzword to brand requirement, how are leaders building more environmentally sustainable supply chains, and what barriers are they facing?

The state of DEI strategy across organizations

Crafting an effective go-to-market (GTM) strategy can make or break the success of a product or new line of business. Determining the correct product positioning, building customer profiles and assessing the competitive landscape are critical components to identifying the correct path to market. What is the state of current go-to-market strategies and are organizations making any strategic shifts in 2023?

As organizations strive for innovation, eiciency, and customer-centricity, the role of product managers has become more prominent than ever before. What are the current strategies, trends, challenges and opportunities that shape the product manager role?

What function does design-led engineering serve in modern software organizations, and what are the benefits and challenges of adopting it? Find out.

Voice of the customer (VoC) data is of critical importance to marketing strategy. Keeping a pulse on how customers feel, and ensuring negative customer experiences are addressed, is critical to creating winning experiences. To do so, marketers rely on customer surveys, social listening and ratings platforms to help track consumer sentiment and drive customer satisfaction.

Addressing changes in customer behavior resulting from economic uncertainty

As the role and importance of data and analytics (D&A) evolves, leaders must implement changes to their D&A function. How do they manage resistance to change and avoid common pitfalls when implementing D&A change initiatives?

Sales organizations invest in sales enablement and sales operations to remain competitive, but how are they measuring the effectiveness of their teams and reps?

Ensuring the accuracy and privacy of marketing data is integral to the longevity and success of marketing teams. Leaders are under pressure to develop strategies that ensure compliance with data privacy regulations, while also ensuring that marketing data is accessible and accurate to the larger organization How are marketing leaders handling these nuances, and what challenges are they experiencing when executing their data governance strategies? One-Minute Insights on timely topics are available to Gartner Peer Community members. Sign up for access to over 100 more, and new insights each week.

Marketers, and marketing teams, are constantly searching for ways to improve their methods and gain a competitive advantage. Agile marketing, the use of data and analytics to continuously improve marketing functions, may be the solution many marketers are looking for.

The frontline of outreach to potential new customers, Sales development representatives (SDRs) take on the pivotal role of helping turn leads into consistent revenue. How do sales professionals rate the effectiveness of the SDRs on their sales team? Where did the best ones come from, and what criteria determines their best leads?

IT professionals often work in demanding environments ripe for burnout. How prevalent is burnout, and how are IT leaders managing it on their teams?

Security behavior and culture programs (SBCPs) offer a holistic approach to risk reduction. How are leaders using SBCPs to drive security consciousness and what progress have they made so far?

What role does an effective CTO play in their organization, and which skills impact their success? Read on to find out.

For data and analytics leaders to make an impact, they need to have stakeholder support for their initiatives. Who are their key stakeholders and which stakeholders are most challenging to engage with?

Explore how marketing and HR professionals report their teams are collaborating on effective corporate communication strategy. How are these teams managing collaboration across internal and external communications, channel management and other messaging strategy? Learn where these teams are feeling most and least aligned, and benchmark your organization’s strategy against peers.

With the potential for generative AI to transform supply chain operations, leaders are eager to explore its benefits. However, many roadblocks remain on the journey to implementation. Where do supply chain leaders say their organizations currently stand on adoption and use?

Cybersecurity leaders face unique work-related stresses that increase their risk of burnout. Are their organizations providing the necessary support to mitigate this risk?

Have software engineering and IT leaders found a way to leverage a microservices architecture for organizational success? Read on to find out.

Today’s marketing landscape is changing, and many organizations have developed marketing operations teams to help overcome new challenges and embrace new opportunities. Explore how organizations have overcome obstacles in the marketing operations team development process, and read more about the successes these organizations have achieved.

How are organizations employing cyber risk quantification (CRQ) methods and tools, and what are the benefits so far? Discover the challenges and impacts of CRQ adoption identified by technology leaders.

Vulnerability management (VM) programs can help organizations achieve software supply chain security and cyber resilience. Do leaders consider their organization’s current VM program up to the task?

Automated software testing reduces human error and speeds up eicient delivery, but how integrated is it in modern software engineering organizations, and which trends stand to impact it? Find out.

Unlocking the full potential of your marketing team is essential for driving success and achieving organizational goals. Effective performance management is crucial to drive individual excellence among team members, and foster a collaborative, high-performing culture.

Change management is an inescapable business truth, and that is no exception for marketing teams. In order to adapt to evolving market conditions, implement ever-changing marketing technologies and adapt to shifting customer expectations, marketers must be ready to adapt and change their strategies.

Marketing teams around the world have embraced generative AI and integrated the technology into their marketing funnels. As a result of these high levels of adoption, many marketing leaders report improved speed to market and enhanced productivity.

Employee Burnout During a Supply Chain Crisis

The legal landscape of data privacy is becoming more complex as regions bring new and sometimes conflicting laws into effect. How are data leaders approaching new and changing data privacy laws at their organizations?

Traditionally, sales kickoffs have been annual in-person events designed to energize, engage, and educate sales teams and set them up for success in the coming year. However, the COVID-19 pandemic forced many to transition to a virtual approach. Some have continued this, while others have reverted to in-person events.

Generative AI has gained significant attention and adoption recently as organizations and end users increasingly recognize the potential of this technology. Sales teams, in particular, are finding new and innovative ways to boost sales outcomes using these tools.

Alignment between sales and marketing teams is crucial for business success, yet it remains a significant challenge for many organizations. Differing goals and priorities, communication breakdowns and lack of shared data and technology hurt teams and limit revenue growth.

Communication and collaboration help engineering teams work together effectively and efficiently. What strategies do tech leaders use to support effective communication and collaboration, and how successful are they in implementing them? Read on to find out.

Generative AI is trending in the tech world, but how are software engineering leaders making use of the tool? Which use cases are most promising, and which concerns are top of mind?

Blockchain technology has the potential to transform marketing by providing more secure and transparent transactions, enhanced data privacy and offering new models for customer engagement and loyalty.

Generative AI is currently in the spotlight with the release of ChatGPT, but it has already been making significant contributions to data and analytics (D&A) through synthetic data. This solution can help fill gaps in real-world data sources and even improve model outcomes. How are data and analytics professionals currently using synthetic data and what challenges do they face?

With growing interest in generative AI tools and foundational models among organizations and individuals alike, IT and security leaders are challenged to mitigate the accompanying risks of this rapidly developing tech. Given the emergent nature and deep complexity of this area, what strategies are these leaders turning to so far?

With the potential for generative AI to transform business, technology leaders are eager to explore its benefits. The swift rise of ChatGPT further highlights its potential. Where do IT leaders say their organizations currently stand on adoption and use?

As the position of the data and analytics function evolves, so too does its senior-most leadership role. The chief data and analytics officer (CDAO) or equivalent role is primarily responsible for generating value through the organization’s data and analytics assets and ecosystem. What is impacting this role and how is it evolving?

Facing a variety of economic uncertainties, and heading into a potential recession, marketers are under pressure to adapt their financial plans and adjust to changing business priorities.

AI poses unique challenges for governance that must be directly addressed to mitigate risks and take advantage of opportunities. How are organizations developing AI governance frameworks, and what benefits and challenges have they experienced around AI governance?

An effective operating model is essential for data leaders to successfully implement their data and analytics (D&A) strategy. Are leaders satisfied with their D&A operating models and are these evolving as needs change?

Data is everywhere, but if workers can’t read, work with and communicate that data, it creates little benefit. How are executives fostering these skills throughout the organization to improve data literacy?

DevSecOps incorporates security best practices throughout software development as a way to speed up deployment while reducing risk. How prevalent is DevSecOps, and what are the top benefits and challenges associated with this approach?

Modern security operations centers (SOCs) have the potential to protect organizations against an ever-evolving threat landscape through monitoring, detection and response capabilities, but organizational needs and limitations vary. How are leaders currently deploying and maturing modern SOCs?