Currently, what is the biggest social media challenge for your marketing strategy?

ArchitectureStrategy

Content creation33%

Platform algorithm changes16%

Engagement rates33%

ROI measurement14%

Something else (comment)1%

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Communications Manager in Finance (non-banking)2 years ago

As always, content is key. Next up, how to get the most out of that, reuse of content and really keep that story alive with new angles. Surprise your audience, and engage for that long-term relation. 

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What attribution model does your organization primarily use in your digital marketing today?

Last-click/single-touch8%

Multi-touch attribution (MTA) 12%

Data-driven attribution (i.e., AI)58%

Marketing mix modeling (MMM) 12%

Incremental testing8%

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If you were just starting a CX leadership role, what team(s) would you recommend building a relationship with if you wanted to have the biggest influence on delivering great customer experiences?

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Sales67%

Customer support45%

Marketing operations17%

Marketing data & analytics

Another team (comment below)

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