If you were just starting a CX leadership role, what team(s) would you recommend building a relationship with if you wanted to have the biggest influence on delivering great customer experiences?

Poor performance of KPIs64%

Lack of strategic alignment on brand image21%

Inability to demonstrate ROI50%

Fully aligned — we co-own planning and sequencing60%

Mostly aligned — we review major changes together20%

Somewhat aligned — occasional coordination only 15%