What customer experience challenge has been most difficult to overcome? What advice would you give marketers battling the same issue (comment below)?

Customer Relationship Management (CRM)Relationship Management

Unifying customer data26%

Investing in technology15%

Training/upskilling employees48%

Creating a customer feedback loop11%

Content/experience personalization

Something else (comment below)

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a year ago

Marketing has to be the voice representing the customer and the only way to do that is to know what the customer is doing with your company _ Client 360 view.  Advocating and joining with operations in fighting for that is critical in making smart decisions moving forward.  

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How do you foster strong working relationships and open communication between marketing and product teams?

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How do you support your CMO in pressure-testing product-level marketing investments across a sprawling portfolio?

If you were just starting a CX leadership role, what team(s) would you recommend building a relationship with if you wanted to have the biggest influence on delivering great customer experiences?

Product20%

Sales20%

Customer support80%

Marketing operations20%

Marketing data & analytics

Another team (comment below)

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Has anyone had success discovering private sector RFPs?
While public sector RFPs are easier to track with tools like GovWin, private sector opportunities are much harder to find since most aren't required to be posted publicly. Would appreciate any suggestions/examples of what’s worked.

Which conversation intelligence tool has your company implemented?

Chorus17%

Convin26%

ExecVision16%

Gong8%

Jiminny2%

Refract5%

Other (Discuss below)23%

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