Which KPI do you find most effective for evaluating customer loyalty?

Customer Engagement

Net Promoter Score (NPS)29%

Repeat Purchase Rate34%

Customer Lifetime Value (CLTV)34%

Customer Retention Cost1%

Something else (comment)1%

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VP of Data and Analytics2 months ago

For me, Customer Lifetime Value (CLTV) stands out as the best measure of loyalty. It shows how much long-term value a customer brings not just whether they like your brand (NPS) or buy again (repeat rate). CLTV captures the full story: engagement, trust, and retention over time.

When I pair CLTV with NPS and engagement metrics, I get a clear picture of both emotional and financial loyalty helping identify which customers are truly advocates for the brand.

Head of Product & Brand Marketing2 years ago

Net Dollar Retention

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