We are inundated with discussions on new AI tools and other innovations, how much has it affected your internal strategy and planning processes? Particularly when it comes to digital transformation already in place?
Very positive20%
Some positive59%
No affect16%
Some negative2%
Very Negative
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The impact will vary, from organization to organization, depending on its industry and its digital transformation efforts (and maturity level). The impact on existing digital transformation strategies is vast: Expanded possibilities, enhanced outcomes, and integration challenges exist. It also presents a need for upskilling and continuous training to keep up with the constant changes.
Speaking from a sales/marketing perspective, AI has just fast-tracked building out an ideal client profile, identifying their motivations/pains, and creating better sales content that moves them further down the funnel.
What used to take weeks ... filled with a lot of assumptions ... is now compressed into hours and a few days.
When it comes to the discussion about accuracy, it's not a roadblock because ultimately if buyers are captivated by the content ... whether AI-generated or human-generated ... they'll engage.
Engagement metrics reveal whether or not the messaging has triggered an emotional response.
When you launch and learn the market will tell you if what you launched strikes oil or falls on deaf ears.
What's cool is that AI can provide actionable feedback about the content that's 'clicking' with an audience, which informs sellers about the topics to accelerate.
AI will help many sellers to stop talking about what they think buyers want to hear ... and shift into joining the conversation already going through a buyer's mind.
AI / machine learning need to be given due consideration across the intelligent enterprise
For me in Finance there are key functions that can be automated, for efficiency, cost reduction and additional checks for risk and compliance.
I answered "some positive" after reflecting on my confusion with the option. I wonder if any organisation has taken sufficient stock from every perspective (argued by Gartner themselves in their research on AI and the need for ethical frameworks).
Even digital giants and leading creators of generative AI are feeling the panic and pressure of technology running away from them. A variant to this poll would be, "How much has it affected your strategy and operations." With some of the options being:
"We threw out the book and are engaged in how to make AI positioning, AI probing, AI sense making, and AI automation the core of our strategic respondoing."
"We are ignoring. We have a 3 year plan."
"We are still going along, fully aware the world has changed in the last 5 years, but struggle with the implications for the next 5 years."
Great insight on this topic Paul. As discussed in this thread, technology is an enabler, not a solution in itself. AI is very much in that world where it needs to be understood as an enabler, thereby needing to do the analysis on how this helps enable customers, the business etc ... Thanks for sharing
Actually, before talking about Tools, we should discuss business and needs. Here’s an interesting point: as IT, we offer technical proposals and solutions for specific business needs, but how can the business express these needs if it doesn’t understand the capabilities and limitations of current AI? Therefore, an exploratory scouting phase is important to browse the showcases of various vendors and take notes.
My answer is thus important both for understanding what is needed and for the subsequent adoption phases.