Where do your best leads come from?

Referrals from industry friends and followers

Some of our best leads consistently come from past customers who have moved to new companies. We do our best to keep high customer satisfaction (NPS) scores and this effort pays huge dividends when our customers become life-long champions of our products and help us break into new companies, new markets, and even develop new use cases. Keeping the long-game in mind when building and executing your customer-focused sales and customer success processes helps your business stay focused on creating lasting relationships and brand ambassadors.

I have found that building business relationships and consistently delivering excellence leads to referrals, recommendations, and repeat business. And that does require keeping a solid social profile that keeps me top of mind and inspires leads to reach when they are ready.