What does your brand team structure look like today, and how does that structure support your digital marketing omnichannel strategy?

Pharma brand teams are disease state-specific or brand-focused, with roles like healthcare professional marketers and digital marketers working collaboratively. Marketing is the central pillar, driving cross-functional collaboration.

Identifying divergences within organizations is crucial for smoothing out potential issues before going to market. Marketers act as the radar for market trends and potential misses.

Brand teams evolve with company growth and strategic pivots, requiring cross-pollination of talent. Internal alignment and stakeholder trust are essential for effective communication and storytelling.

As a fractional CMO, brand teams are created for each organization, involving stakeholders and leadership. Marketing is an all-encompassing activity, requiring buy-in from all departments.

Have you got any specific challenge you are looking to arbitrate here ?
For ys, brand structure does includes the Brand guidance (tone of voice, design etc..) for the Digital Marketing but not the omnichannel strategy. Brand, Digital Marketing and Customer Marketing are 3 clusters reporting to CMO.