I'm beginning an RFI for a public relations agency to help with brand reputation / brand perception strategies. I've looked at the Gartner Market Guide, but it appears to be mostly large PR agencies. Any recommendations on mid-sized PR agencies?

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VP of Marketing in Construction5 months ago

A good midsized PR agency I've had a good experience with is Lambert out of Grand Rapids, MI. Experience in high risk industries and they do a great job of strategy and then implementing systems to manage reputation after strategy is defined. https://lambert.com/

VP of Marketing5 months ago

Here's a few : 
- Red Lorry Yellow Lorry (specifically reach out to Meredith Eaton). 
- PAN 
- Touchdown PR 
- Axicom is a branch of a larger agency but more accessible

Director of Analyst Relations in Software5 months ago

Yes, you'll only find the big guys in a Gartner MG. If you are looking for a smaller agency, then you can consult O'Dwyers. Look for agencies with experience in your industry. While you are going to need to avoid an agency working for a competitor, the expertise in your industry will help them fast track their reputation and brand work for your company. Location is somewhat a consideration if you feel face-to-face is important. However, I don't think being located in the same city, state or region of the country is that important anymore. There are excellent virtual agencies out there.

VP of Marketing6 months ago

IGNYTE is a branding agency in San Diego headed up by Brian Lischer.  If you get the brand analysis right, then brand activation can be a turn the crank process with a competent PR agency.  But check with Brian first before you spend money on PR.

VP of Marketing6 months ago

EJP Marketing or duGard Communications

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