For leaders of marketing teams (VPs, CMOs), what do you see as the biggest competency gaps that you need to build for the future? On the flip side, what competencies do you see as becoming less valued?

Strong writing skills. No one has the time to sit down & focus on writing compelling content, and honestly writing skills seems to be getting poorer with younger workers I see entering the workforce. This is an area I see generative AI tools, like ChatGPT, helping marketeers. No, its output is not perfect but it's usually 80% of the way there, and you just need to correct & customize the last 20% most of the time to add your own voice & style.

We need to build more competencies in MarTech for B2B.