In your opinion, what is the main value your organization's marketing department delivers?

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VP of Marketing10 months ago

Reputation:  Establish and grow the brand
Relationships: Initiate new relationships and deepen existing ones
Revenue: Support the organizations growth strategy

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IT Manager in Construction10 months ago

Theorically it should deliver the true value of the company, and I am not only referring to what you sell, but what the company is. I seen recently a main brand stepping back to DEI aspects, so... if in the past the marketing was promoting that, now how people can continue to trust to the brand reputation? 

Director of IT10 months ago

Market brand differentiation

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Chief Strategy Officer in Travel and Hospitality10 months ago

Direct ownership over overall branding, customer communication, product GTM strategies, Multi-channel marketing strategies. 

Indirect influence on sales and account management, customer experience and customer success.

Director of IT in Education10 months ago

Corporate reputation, trust and competitive advantage.

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In your opinion, what is the main value your organization's marketing department delivers? | Gartner Peer Community