What is your primary motivation for attending physical conferences? We used to go to get new research and learn something new, but for the last three years, we got most of the information virtually. For me, it's networking with other people. What about you?
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Networking for sure. Understanding what others are doing with vendors and things such as digital transformation
How others are coping with Supply chain issues , inflation and so on
How others are dealing with staffing pressures.
Hearing directly for others.
I've always found the "beer conversations" to be a great wat to distill the talks. There is an energy at conferences that is hard to describe or replicate.
Networking: As you mentioned, networking is crucial to physical conferences. While virtual networking is ok, the chance encounters at physical events often lead to unique connections and collaborations.
Immersive Learning: Removing everyday distractions, live discussions and debates, and the opportunity to participate in workshops or breakout sessions can enhance understanding and knowledge retention.
Support of Friends: We have all probably been in our respective industries for a long time. Thus we would typically have friends in various roles and different companies. In general, I find my friends turn up at speaking engagements for me, and I like to reciprocate.
To network, and learn new markets Insights directly from the industry leaders.
Definitely meeting other people in "real life" and networking!