Which services or tools do you find effective for measuring brand awareness (aided and unaided) in a B2C business?
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Performance of all marketing efforts. Brand awareness = better CTR.
Surveys?
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How are you thinking about or implementing content governance strategies, especially when it comes to highly technical user generated content across multiple websites?
AI and Research in Marketing and Communications: How Are You Ensuring Quality and Truth Over Speed? As AI becomes embedded in our day-to-day marketing operations, from customer insight to content strategy, it’s clear we’re gaining speed and scale. But are we sacrificing veracity and quality of output in the process? One of the biggest challenges I'm seeing is the rise of hallucinated content in AI-generated research. - How do we ensure AI systems are surfacing trustworthy, contextually accurate, and well-sourced information? - Are we building enough verification layers into our AI-driven content and research workflows? - And how are you educating teams (and execs) to challenge AI outputs, rather than accept them at face value? - What frameworks, tools, or governance models have you adopted to maintain integrity and depth in AI-led research and insight creation? - Have you had success (or struggles) balancing speed vs. substance in AI-powered strategies? Your thoughts, examples, and recommendations would be incredibly valuable in helping others try to navigate this shift responsibly.
Sales11%
Marketing30%
Accounts Payable22%
Accounts Receivable14%
Legal5%
HR12%
Other (pls comment)3%
For any change and transformation that marketing does invest in, what would you prioritize?
Improving the impact of the marketing organization through org model or operating models 6%
Improving the capabilities of the marketing team through recruiting net new headcount 14%
Improving marketing’s impact through investment in the development of innovation programs 20%
Improving marketing’s performance through the development of new or improved products and services 31%
Improving marketing’s performance through net new investments in data and insights10%
Improving marketing’s impact through the acquisition of net new marketing technology (e.g., operational martech, personalization engine, etc.)1%
Improving capabilities of the marketing team through investments in training and development 14%
Other, please specify1%
Organic web traffic might give you a first indication and trend. Especially organic search for your company/brand keywords. Followers of your social channels is another one.