Do you think the rebrand of Twitter to "X" was a smart move? Why? How does it change your view of the platform (if at all)?

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Program Manager II in Healthcare and Biotech2 years ago

I think rebranding helped Twitter reinvent itself and reach new audiences, but it is still too early to say how it will impact the platform's long-term success.

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Marketing Manager in Services (non-Government)2 years ago

The shift reflects the direction in which he hopes Twitter to move - X is a platform that is sharper, provides accurate information & is more "tech" than conversational.

Group Risk Manager in Miscellaneous2 years ago

Everyone still calls it Twitter, even on the news. Don't have any opinion on the rebrand as the change of management was sufficient to change the approach, they were taking to allowing people on the platform.  It was the change of management that changed my view of the platform.

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Engineer2 years ago

It will become "X formerly known as Twitter" just like "The Artist formerly known as Prince"

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IT Manager in Transportation2 years ago

I think there is too many social media. Decentralized solution could change something in this game. As for X they should just X it ;) 

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Do you think the rebrand of Twitter to 'X' was a smart move? Why? How does it change your view of the platform (if at all)? | Gartner Peer Community