Identified Expertise

  1. People & Leadership4
  2. End-User Services & Collaboration4
  3. Business Applications3
  4. Customer Relationship Management (CRM)3
  5. Strategy & Architecture1

Content Beth is Following

Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

No

Sometimes

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Are you happy in your current role?

People & LeadershipTalent Management & Performance

Yes

No

Unsure

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I'm beginning an RFI for a public relations agency to help with brand reputation / brand perception strategies. I've looked at the Gartner Market Guide, but it appears to be mostly large PR agencies. Any recommendations on mid-sized PR agencies?

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Beth Hespe
Beth HespeDirector of Analyst Relations at QAD in Software6 months ago

We've seen great success with Sunshine Sachs (https://ssmandl.com). They've helped us across big, in-person creative activations, as well as the day-to-day blocking and tackling of story pitching. 

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To what extent are B2B companies relying on RSS feeds now? Are they worthwhile? If you are using them, what type of content are you finding your RSS subscribers are consuming the most?

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Beth Hespe
Beth HespeDirector of Analyst Relations at QAD in Software5 months ago

My former company used RSS feeds. They were useful for the PR team as we had a lot  of people signed up to receive them. It seemed to work fine (until the feed went down, then we'd hear).

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Beth Hespe, Director of Analyst Relations at QAD at QAD | Gartner Peer Community