Ambassador

Chanelle Yarber

VP of Marketing at First United Bank

United StatesVerified Community Ambassador

Content Chanelle is Following

How do you currently measure the success of your campaigns when the goal is to target diverse audiences?

Chanelle YarberVP of Marketing at First United Bank8 months ago

You will need to benchmark, set cohort and percentage values to diverse groups before the campaign launches. You can also use Google Cloud Vision AI to analyze the visual content of your campaigns to ensure inclusivity.

Afterwards ...read more

I'm beginning an RFI for a public relations agency to help with brand reputation / brand perception strategies. I've looked at the Gartner Market Guide, but it appears to be mostly large PR agencies. Any recommendations on mid-sized PR agencies?

Peer Insights Feedback

Chanelle YarberVP of Marketing at First United Bank6 months ago

We've seen great success with Sunshine Sachs (https://ssmandl.com). They've helped us across big, in-person creative activations, as well as the day-to-day blocking and tackling of story pitching.