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Ketevan Gegenava

Director of Digital Revenue and Marketing, EMEA at Henry Schein Inc.

NetherlandsVerified Community Ambassador

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Content Ketevan is Following

Do you trust the data & reports from the big analysts?

Strategy & Architecture

Yes

No

Sometimes

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111.8k views123 Upvotes58 Comments

Is AI going to affect the number of jobs in your company in the next 12 months?

Culture & Values AI & Machine Learning

Yes, more jobs created

Yes, jobs lost to AI

Other (please comment)

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53k views12 Upvotes51 Comments

In your opinion, what is the main value your organization's marketing department delivers?

Ketevan GegenavaDirector of Digital Revenue and Marketing, EMEA at Henry Schein Inc. in Healthcare and Biotecha year ago

Do you can add some examples of what you are thinking about?

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49.5k views5 Upvotes33 Comments

How do you currently measure the success of your campaigns when the goal is to target diverse audiences?

KPIs, Metrics & Reporting Feedback

Ketevan GegenavaDirector of Digital Revenue and Marketing, EMEA at Henry Schein Inc. in Healthcare and Biotech8 months ago

You will need to benchmark, set cohort and percentage values to diverse groups before the campaign launches. You can also use Google Cloud Vision AI to analyze the visual content of your campaigns to ensure inclusivity.

Afterwards ...read more

1

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1.6k views1 Upvote2 Comments

Ketevan Gegenava, Director of Digital Revenue and Marketing, EMEA at Henry Schein Inc. at Henry Schein Inc. | Gartner Peer Community