With AI Chat having publicly exploded on the scene in the past few months, though still very early days, where do you see it being most disruptive in your business?

Customer service.

I chose sales and marketing and am, frankly, surprised by the majority view that it is in competitive analysis. I defer to the crowd but would love to get some examples. For me, genAI is still a very impressive party trick, albeit, a very useful one wherever document analysis, search, and content creation toward different target audiences are to be applied at massive automated scale. However, for real reasoning (and I would put forecasting within the reasoning space - requiring an inductive instead of a deductive logic) I can't trust genAI and far logical, symbolic, physics based AI are still just out of reach, imho. But please educate me on those use cases as I am truly interested.

Definitely see significant impact in content creation and personalisation at scale of marketing and consumer engagement.

I chose sales and marketing but ultimately where I see the biggest changes coming is how you prepare to attract business. We now have the ability to synthesize large bodies of information on a business (think published articles, research, social media, website etc) to tailor pitches even more accurately. The ability to record organic client meetings and output summaries and action items further refines the process.

83% of AI effective implementation seems to be in Supply Chain. Competitive Analysis and Forecasting are part of the development. I finally choosed "Others".