Over the last decade, what disruptive influence has cryptocurrency had in the retail space?

Cryptocurrency is a very important major force. But is it disrupting ecommerce? I'm not so convinced about that. I'm sure there are a lot of retailers accepting cryptocurrency, but there are many challenges still compared to fiat currency. Blockchain and the implementation of blockchain in the form of Bitcoin has has opened up a wide variety of concepts, computational concepts that could act as the foundation for some future state where cryptocurrencies will play a major role, but I don't think they are anywhere near that stage yet.