How are you balancing the risk of innovation with oversight and control when piloting AI agents in your martech stack?

Innovation & Emerging TrendsProcess Management
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CMO6 days ago

I am focused only AI agents that understand the entire business operations not just the martech stack. That way it doesn't feel disconnected from the rest of the organization. The important part here is to use Agentic AI plus an AI that understands business. The combo does wonders for the operation.

VP of Marketing2 months ago

We're using controlled pilots with clear KPIs, ongoing monitoring, and regular reviews to balance innovation and oversight when integrating AI agents into our martech stack.

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