How do you differentiate your services in an enterprise when the market is so crowded?

Outsourcing & Managed Services IT Strategy & Roadmap

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Director of Information Security in Manufacturing3 years ago

Our products may be the same as what a competitor is offering, and prices are typically not a differentiating factor either. This means that we have to focus on the advantages we provide. In our case it is an understanding of the customer, the machines they use, and how our parts will work better for them. In other words, not the goods, but the service around it is what sets us apart and what we focus on

Senior Information Security Manager in Software3 years ago

I really don’t think the market is so crowded.

The truth is, a lot of IT people do the same thing. It is sort of like American Airlines / United / Delta. Are these 3 airlines really that different? Not really. They provide the same service and have an overlap in about 90% of the categories.

With that, in IT, customers are looking for a company they can depend on, is responsive and meets their needs. So when it comes to that, not crowded at all.

Director, Security Operations in Telecommunication3 years ago

We sell our services mostly to the mid-market and differentiate by offering top-tier service capabilities/levels at affordable prices in packages gear toward this market.

Head of IT and Security in Finance (non-banking)3 years ago

It's not always simple when your services are limited. Reach for your customers and see what they are expecting and what would make you an enterprise of choice.

Director, Strategic Security Initiatives in Software3 years ago

1. Focus on what the customers need. 2. Innovate and stay ahead of the market. 3. Take risks and adapt to the chnaging market

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