Reflecting on your experiences, how have specific technology investments transformed your sales enablement strategies and outcomes? How do you foresee emerging technologies shaping the future of sales enablement, and what steps are you taking to prepare for these changes?
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Embracing today's technology is a salespersons absolute 'new' superpower. I'm not just stating that as a opinion, it's a fact! At the same time, it can also be a salespersons Achille's heel.
The greatest challenge is not fearing or becoming overwhelmed with its power. When I stepped into the sales arena in the 80's, the mobile office world operated off of Tandy laptop Computers, fax machines, pay-phones, pagers and land lines. Now you can operate every function from your office from a single device.
AI has opened up a completely new dynamic that can empower far better uses of your time management. It is a great tool to test your questions, or create killer questions based on known client adverse results. Analytics that will give you an instant report of your activity to goals objectives.
The greatest challenge facing technology today is when does your hard earned investment become obsoleted? AI is changing many of the rules. In sales, once you learn where your selling lane is within AI, knowing how to use AI to provide better results for your client is easy.
Technology has made sales enablement more targeted and scalable tools like CRMs, conversation intelligence, and engagement platforms help deliver the right message at the right time and coach reps more effectively. Looking ahead, AI will drive even more personalization and predictive insights. To prepare, I’m investing in team data skills, smart tool integration, and a flexible tech strategy that can evolve quickly.